Liquors

Faindeal Liquors

Fairdeal Liquors was established in 1985 as the first company to blend and

bottle a wide range of alco holic spirit bever ages in Papua New Guinea.

The company specialises in producing its own generic products which have been specifically developed and blended for the tastes of the Melanesian PNG domes tic market.

Its manufacturing plant is located in Port Moresby while a second distribution office is based in Lae. The company has a

total of 100 employees.

Their Gold Cup range of products are blended from A high-quality imported spir- M it concentrates which are mwa/ compounded with local ly produced alcohol, mml

This is then I I reduced to the I I correct strength U X” (38 per

Alc>Vol)W

using ultra-high % \ purified water to produce the six eties in the range. They

are brandy, whisky, red rum, white rum, dry gin and vodka

and are available in 175 ml and 350 ml bottles. Gold Cup whisky is also available in a 750 ml size.

Fairdeal’s Bardionet’s Negrita Rhum, has established an international reputation

for itself as PNG’s number-one selling rum and particularly popular in the islands.

This line is available in 175m1, 350 ml, 750 ml and 1000 ml v bottles. The concentrates imported from % France a(nd are com f||/ \ % pounded with local- I ly produced alcohol ) {I and once again is i** I I reduced to the cor /~jL I a rect strength using Mm ultra-high purified ji m water.

Sc MW Last year, Fairdeal /mm Liq Uors was contracted r by United Distillers in Australia to produce their range of Bundaberg Rum, Gordon’s Gin, Vat 69 Scotch whisky,

Real McCoy Bourbon and Cossack Vodka.

The company is now looking further afield in its search to develop other South Pacific markets.

Management is confident of under standing the region, which it believes in many respects is similar to the PNG mar ket.

The company’s philosophy is to offer a wide variety of high-quality and afford able products specifically blended for the Melanesian tastes.

It is confident that this combination is also the key to volume sales in the South Pacific region.

With the production capacity to com fortably meet both the domestic and inter national market demands, Fairdeal Liquors says it is looking forward to growing and developing its business fur ther in their second decade of operation.■

Bundy Good Times

Gold Cup

“gulpela olgeta taim !”