South Pacific
p. 49 · Read in the full issue
Come visit the South Pacific
To achieve the above mentioned objectives a number of strategies were identified. These include joint promo tions in selected overseas markets with the NTO’s, regional bodies, and national
and regional carriers on the diverse attractions of the South Pacific.
A Regional Planning Committee (RPC) has been set up to advise the TCSP which is responsible for the overall programme and co-ordination of VSPY ’95.
It’s membership comprises TCSP staff, regional airlines, the Association of South Pacific Airlines and selected members of the business community based in Fiji.
Other sub committees have also been set up to carry out individual activities.
These are: - Airline sub committee - Awards sub committee - Sponsorship sub committee - Launching sub committee - Promotional material sub committee - Hospitality Bank sub committee.
While the TCSP has provided overall direction for VSPY ’95 the actual implementation of the regional pro gramme is being carried out in conjunc tion with the TCSP overseas representa tives in London and Munich covering the United Kingdom, France, Benelux, Scandinavian countries and Germany, Austria, Italy, Switzerland and Spain
respectively.
Other committees including the South Pacific Tourism Marketing Committee Sydney, the South Pacific Tourism Committee in Auckland and the South Pacific Promotional Group United States are carrying out similar functions to that of the TCSP overseas representatives. □
Bungi jumping: this craze originates in Vanuatu