Big boost for campaign
p. 43 · Read in the full issue
EARLIER this year Kodak gave the VSPY ’95 campaign a major boost with $40,000 worth of sponsorship.
The deal includes $15,000 cash and $25,000 worth of promotions. This will include the printing of posters and the VSPY ’95 logo on two million packets of film to be distributed in Australia and the region. This will also cover the Excellence in Tourism awards which will be
given out next year at the Fiji Tourism Convention. Kodak’s manager market
ing operations Jim Alexopoulos, who met
with TCSP representatives, said the P osters would be printed and distributed * n 10,000 retail stores across Australia.
“We are proud to be associated with the VSPY ’95 programmes for promoting South Pacific countries and as a tourist destination,” Alexopoulos said. □