nothing
pp. 42-43 · Read in the full issue
It’s like nothing on earth
UNDER the banner of the Tourism Council of the South Pacific (TCSP), the Cook Islands, Fiji, Kiribati, the Marshall Islands, New Caledonia, Niue, Papua New Guinea, the Solomon Islands, Tahiti, Tonga, Tuvalu, Vanuatu and Western Samoa are out to lure visitors by promoting the South Pacific as an affordable as well as desirable destination.
And in keeping with that joint effort 1995 has been declared Visit South Pacific Year with the slogan, The South Pacific Islands Like Nothing on Earth. The aim of the comprehensive campaign is to increase awareness of the region and thereby attract more visitors.
Led by the coun cil’s director of mar keting, Sakapo Lolohea, the council is focussing on at tractively priced tour packages and inno vative air passes that
provide for savings
on regular air fares, plus the quality and intrinsic beauty of the natural cultural environment of their island nations.
Visit South Pacific Year 1995 has been promoted globally. Its debut launch, for the region, was held at the Pacific Islands News Association Convention in Suva last year. This was followed by launches
in Europe (including Germany, Italy
and London), United States (New York, San Francisco and Los Angeles), New Zealand and finally Melbourne and Sydney late last month at the Holiday and Travel Shows.
For Visit South Pacific Year the council has established the theme, South Pacific Environment Natural and Socio Cultural, to convey the desire of member countries to conserve the deli cate and natural habitats of their islands and the ancient cultures of their peoples.
The TCSP is a coalition of regional tourism offices. Associated airlines in clude Qantas, Air New Zealand, Air Pacific and Polynesian Airlines, whose scheduled services link the United States with the South Pacific, along with intra regional operators. □
Downtown Vanuatu: out to lure visitors
Village life: Vanuatu maintains her cultural identity