This is 'Export Year' for New Zealand

New Zealand, feeling the

pinch from difficulties experi

enced in traditional and new markets for her quality pri mary products of lamb, butter and cheese, and other farm

produce, is making a big effort

to lift her exports of manufac

tured goods.

The current year has been named “Export Year”, which was launched with the NZ Exporters’ Fair at the Ellerslie racecourse in Auckland. Over seas buyers were able to see just how the NZ manufacturing industry has diversified in about 10 years.

The NZ Prime Minister, Mr R. D. (Bob) Muldoon, in a

special message opening the

fair, said: “This month’s New Zealand Exporters’ Fair will clearly be on a scale that reflects a wide spread determination to meet

the challenge presented by our

economic situation.

“Export Year must not only be made an outstanding suc cess but the way must be paved for continuing and increasing exports, in both manufacturing and agricultural fields. So much hinges on this, not least a major contribution to econ omic recovery by self-help and the creation of job opportuni ties.

“This fair is an expression of the confidence of its promoters and exhibitors. At a time when others are giving vent to nega tive opinions which contribute nothing to the retention of con fidence, the fair is a positive contribution by firms and individuals who, instead of looking to the government for solutions, are helping them selves. The country needs this spirit today more than ever. As

well, the attendance of

prospective overseas buyers is

a sure indicator of their belief that we make or produce what

they want.

“When I opened a previous exhibition at Trillo’s in November, 1976,1 was tremen dously impressed. I was able to reinforce that impression when I saw the New Zealand Indus tries Fair in Singapore in August, 1977. It was clear on both occasions that whatever knowledge anyone had of New Zealand’s industries, such awareness was heightened at actually seeing the wide range of products on show.

“The fact that the coming fair is being held in even more commodious accommodation than its predecessor in 1976 re flects both a much greater interest and the considerable progress made in both pro

duction, and in exporting, since 1976. In fact, since 1976, the value of our manufactured exports has increased from $517.3 million to $748.4 million, or by 45% ...

“Now, more than ever, exports mean jobs. Not all the jobs are in the farming sector only 11% in fact. A consider able share is in the secondary sector, with some manufac turers exporting 50% of their production. I wish there were more of- them. Exports of manufactured products mean

jobs directly and indirectly be

cause almost every commercial activity has a percentage of

imported inputs. In total,

inputs represent about $2B for every $lOO of Gross National Product. Thus, every extra $2B of export earnings sustains $lOO worth of business

activity.”

New Zealand's current Export Year represents that country's biggest effort yet to capture new export mar kets in the Islands and beyond . Spearheading the nation wide effort are the following companies: Air New Zealand: Air services.

Wattie Industries Ltd: Canned, frozen, quick-dried foods; frozen products, bakery and snack foods; canned and specialty foods; premium flours and hot breakfast cereals; animal feed products and tech

nology; marine products, agricultural chemicals and

general exports; wheat and maize starch, glucose; office and computer supplies.

Wm Scollay & Co (PNG) Pty Ltd: Goods transporters throughout the Pacific.

Hood Centre: Range hoods.

W. F. Tucker: Canned and specialty foods.

AHI Aluminium Ltd: Aluminium windows, screens, doors, ladders and glasshouses (kitset).

NRM Feeds Ltd: Animal feeds and concentrates manufacturers.

Ulrich Aluminium Co: Aluminium products.

Sofrana- Unilines: Shipping to the Pacific.

W. H. Bond & Co a division of AHI Operations Ltd: Quality bakeware.

Cook Islands Trading Co Ltd, and Henderson & Pol lard Industries Ltd: Building materials.

Modulock (NZ) Ltd: Prefabricated building system.

AHI Metal Containers (Auckland), Open Top Div ision: Container shipping.

Radiation New Zealand Ltd - Champion Appliances:

Cooking and laundry equipment.

AHI New Zealand Glass Manufacturers Co: Glass maker to the Pacific.

The Shipping Corporation of New Zealand Ltd: Sea carriers.

Bank of New Zealand: Information on buying and selling, investment, movement of money, transfers, dividends, etc.

Spedding Ltd: Worldwide marketing specialists.

James Hardie: Hardie pipelines.

Consolidated Chemicals: “Epiglass Everdure” timber preservative and sealer.

Abels Ltd: Baker ingredients.

R. & W. Hellaby Ltd: Meat exporters.

Quality Packers: Grain products.

Stewart Hardware: Timber supplies.

Forest Export: Exporters.

General Motors: Motor traders.