Catering for all

the sea ports

Japan is a force to be reckoned with in the market for those who seek their leisure at sea, such as fishing, yachting and boating. At home Japan caters for a huge number of amateur fishermen in the way of rods, reels, artificial bait and associated equip ment such as nets, wadmg boots, snorkels and diving suits.

This market has now extended overseas, and a vast amount of the equipment is finding its way to the South Pacific. Several major Japanese firms have set up plant overseas to cater for the amateur fisherman.

The manufacture of yachts and small pleasure craft has become big business in Japan. Japan enjoys a big export market in this field. Japanese made yachts, outboard craft and speedboats are now seen in most parts of the South Pacific.