Farewell to BOAC and BEA
p. 101 · Read in the full issue
The names BO AC {Brit ish Overseas Airways Cor poration) and BE A {British European Airways) will start to disappear from Sep tember 1. They will be re placed by British Airways Overseas Division and British Airways European Division.
Mr Henry Marking, group managing director,
announcing the change said: “This is just one more step in our development from two great airlines into an even greater airline — British Airways.
“We shall be launching a major advertising campaign designed to establish the name British Airways firmly in the eyes of the world”