New Look For British Airways
p. 111 · Read in the full issue
British Airways, the big new air line established by the bringing to gether of British Overseas Airways Corporation and British European Airways, has revealed the livery that its fleet of more than 220 aircraft will be carrying to 200 cities in nearly 90 countries.
The new look is based on the British national colours—red, white and blue—and features a streamlined combination of the present BOAC and BEA insignia.
The underside of the fuselage will be in “BOAC blue”. The top of the
fin and rudder will be “BEA red” carrying, beneath, a modern symbol forming a section of the quartered Union Jack. The famous BOAC Speedbird symbol will be retained; the trade mark of British overseas avia tion, it was first designed for Imperial Airways over 40 years ago as an emblem of speed and flight. ‘‘lt will not be an overnight change,” said Mr Roddy Wilson, British Airways manager for south west Pacific, in Sydney, “although air craft will start appearing in the new livery immediately, it may take up to three years before all the aircraft in the combined fleets receive the treatment.”
During the transitional phase all the aircraft will carry the name “British Airways” on the fuselage, but will retain their existing liveries.
Eventually the names BOAC and BEA will disappear, as the airlines become respectively the overseas and European divisions of British Airways —one of the largest airlines in the world.
(BOAC Supplement—Advertisement)
