Australia
p. 68 · Read in the full issue
Incentive looks at Australia
July’s issue of Incentive, BOAC’s glossy international review of trade and travel, will be devoted entirely to Australia and will contain many features covering business and in dustrial activities.
Incentive is sent to senior execu tives in more than 70 countries. It carries informed articles on countries served by BOAC and “in depth” editorial on many industries with interviews of international business men. Its aim is to be an interesting and informative publication about the business market served by BOAC.
Future issues will cover such varied subjects as stock exchanges, oceanology, commercial and industrial photography and tropical agriculture.
The editor is always interested in receiving readers’ comments and all suggestions for future contents are considered at editorial meetings.
Incentive is used extensively as an advertising medium by commerce and industry especially banks, and service and capital goods industries.
Details of circulation and advertising rates will be supplied on application to BOAC.
Many regular travellers will have seen Incentive on BOAC aircraft and some readers of PIM are on its con trolled circulation list. If you are not on the list and would like to receive Incentive please write to BOAC at Box 1361, Suva, Fiji.