Coffee Publicity
p. 55 · Read in the full issue
Bureau?
Although more Australians than ever are drinking coffee in their homes and in coffee lounges, the promotion of coffee drinking at present rests with the manufacturers of instant coffee and with coffee merchants.
According to the Sydney trade monthly, “Confectioner and Restaurant Journal”, the best chance for New Guinea growers to increase their share of the Australian coffee market would be to encourage more coffee drinking in Australia.
“If some method could be evolved for the financing of a coffee publicity‘ bureau in Aus tralia, providing Press, Radio and TV publicity as well as ad vice to coffee bar proprietors, then growers, merchants and the restaurant trade could all look forward to an increasing demand for coffee,” says the “Journal”.