[?]rossquiz Solution From P. 78
p. 101 · Read in the full issue
He adds that a proper study of /hy smokers smoke, and why a ♦articular nation of smokers smoke, ould lead to skilful use of adver isements for tobacco companies.
He says his own studies of the moking motives in Australia have ndicated that the most prevalent notive there is number 6—“ on the •hreshold of adventure”, and number )—“feeling of traditional umty .
Next comes number 5 (replace nent for missing appreciation) ana lumber 1 (confirmation of adult aood) .
These are followed by numbers I and 3. Numbers 12 and 13 com bine with the other motives in vari ous degrees.
There is only an insignificant per centage of smokers in the other categories.
