Are Fiji 's Bures The Gimmick ?
p. 51 · Read in the full issue
An idea that the Fiji Visitors’
Bureau is looking into now was put forward last month by a former US Army major, William W. Lytle, head of a firm of Cleveland (Ohio) engineers. Proposal is that a reasonably cheap “package tour’’ of Fiji be developed to appeal to ex- Gl’s who served in Fiji and the South Pacific during World War 11.
Mr. Lytle thinks that such a deal, with reduced round-trip air fares, some cruising among the islands, a spot of surface and under-water
fishing, and a spell of living in Fijian bures, would be a winner.
He, himself, is trying to organise a party of six or so to spend three months in Fiji and the bure- living appeals to him so much that he is prepared to have Fijians build them if none is available.
The success of Northern Hotels Ltd.’s all-mod.-cons, bures at Korolevu certainly suggests that this might be the gimmick that will bring about another Yank invasion, this time as tourists.