Vailima Lager wins Gold

SAMOA Breweries

Limited’s Vailima Lager competed against 133 beer products entered by 57 breweries from around the world in the 1998 Monde World Selection held in Brussels, Belgium and it, indeed, won a gold medal. Amongst the compet ing beer products were some popular beers in the region such as the likes of Steinlager,

San Miquel, Lion Red, DB Export Gold and DB Export Dry. Monde Selection is an independent international institute founded in 1961. Its concern is to test and select products from all over the world. Monde Selection is extremely well and widely known. It is particularly famed for its great variety of selected product categories.

These categories include wines, spirits and liqueurs, water, soft drinks and other non alcoholic beverages, cereal based products,

chocolate, confectionery and biscuits and other various food products.

Each product that applies for

entry first undergoes thorough

examination by a Scientific Board before it can be accept ed for the competition. The product then goes before a Board of judges that is com posed of university teachers, professionals and experts cho sen for their proficiency in their chosen fields.

In any case, the products will be subjected to an investiga tion based on very stringent requirements before it can be accepted to enter the competi

tion. After thorough testing,

tasting and analysis by the jurors, each product is rewarded according to the world’s demanding standards and requirements. The Monde World Selection is an annual event that 50 to more than 60 different countries look for ward to. Samoa Breweries Limited, however, partici pates every two to three years.

Vailima Lager is no stranger to awards. It first participated in 1990 and won a gold medal. This was followed by more gold medals won in 1992, 1995 and now, again, in 1998. The awards put Vailima Lager in a distinctive position

where it has overtaken most of its competi tors thus reaffirming to local and overseas consumers that its quality is of world stan dards!

The General Manager of Samoa Breweries Limited, Mr Fomai Lei Sam, says, “This award belongs to our staff who strive every day for quality in everything they do. Consistent high quality is one of the hallmarks of our system that sets it apart in the eyes of consumers”. ■

Vailima Lager has promoted Samoa’s Identity overseas, in European market, by winning at the 1998 Monde World Selection.