Taste of Papua New Guinea

Blending and bottling alcoholic spirit bever ages in Papua New Guinea for the past 12 years has earned Fairdeal Liquors a respected international reputation among its peers. The company’s success began with the introduction of its first generic spirit range Gold Cup in 1986 which still today is clearly recognised as PNG’s number one selling spirit range.

Gold Cup products are blended from high quality imported spirit concentrates which are compounded with locally pro duced alcohol. This is then reduced to the correct strength using ultra high purity water to produce the six varieties of the range. They are brandy, whisky, red rum, white rum, dry gin and vodka.

Gold Cup brandy has a sweet fruity aroma complemented by a deep amber colour. Brandy is Gold Cup’s flagship in terms of its highest selling variety and has a lively spirited taste and finish. The

whisky is blended from a choice of malt and maize whiskies which are supplied from Scotland. This product remains sec ond to the brandy in sales. It has a malt aroma and its light amber colour has the appeal which is important to traditional Scotch drinkers.

The company’s gin also boasts an excellent aroma which has been classed as characteristic of the world’s leading gins.

The fragrances of juniper, coriander, angel ica and its other natural ingredients simply bloom from this traditional London dry

style gin.

Like all it’s other drinks, Fairdeal Liquors’ rum is also an upmarket product.

The rum is distilled from molasses and boasts a sweet fruity aroma which is char acteristic of a sweet rum. Its spirited taste and finish make this product very popular with the mass market.

The most recent addition to the range of drinks was Gold Cup red rum which was released in the market in 1997. Styled after

Jamaica rum, the Gold Cup red rum has the same reminiscent sweet aroma and a deep reddish amber colour appreciated by rum connoisseurs.

All of the Gold Cup range are produced in both 175 ml and 350 ml size bottles and have an alcohol volume of 38 percent.

These smaller sizes enable Fairdeal to pro duce top quality products at affordable prices. They are all specifically blended to suit the taste of the Melanesian market and

continue to enjoy brand loyalty. Looking

into 1998, Fairdeal has many new projects in store. Their main aim is to continue to build and maintain market share in PNG while also looking to develop new markets

for export. Having completed a major

expansion project of their production plant

in October this year, has paved the way for new market development and expansion.

Fairdeal Liquors are confident of being able to meet the high volume production demands that such market development would place on its capacity.

Meeting such challenges, while ensur ing that everyone gets a “Fair Deal”, has always been Fairdeal Liquors motto and they intend to continue to adopt that strate gy well into the Year 2000. ■