The taste of Samoa

IF YOU plan to visit Western Samoa, and if you appreciate good beer, be sure to sample the local brew Vailima Larger Beer. Or if you prefer something stronger, try Vailima Special Larger you won’t be disappointed.

Vailima Larger Beer is marketed as a world class German-type beer. This is not just an advertising gimmick as the beer has twice been a Gold Medal winner at the prestigious Monde Selection in

Europe.

Established in 1978, Western Samoa Breweries Limited is produces Vailima. It also bottles EKU Bavaria Beer under licence and is the franchised bottler for Coca Cola, Fanta and Sprite soft-drinks.

According to the company’s Market

ing Manager Fiti Fiti, they enjoy in excess of 90 per cent market share in Western Samoa with Vailima Larger Beer. They remained of the market is made up their other brands and impor ted beer.

Nearby American Samoa is the com

pany’s major export market accounting

for about 12 per of sales by volume.

American Samoa is also the major market for the Vailima Special Lager.

Other export markets are Cook Islands,

Tokelau and Wallis and Futuna.

The company previously exported to New Zealand. However, since November 1993, Vailima Lager Beer has been canned and bottled by DB Breweries Ltd of New Zealand under a Production Agrement between the two companies.

According to Fiti potential export markets include Australia and Fiji, especially with the New Zealand produced beer.

Fiti says they would like to develop

their brand into a legitimate in ternational brand, distrib uted widely, not only throughout the region but

beyond.

So, when you are in Western Samoa try Vailima. □

Martin Tiffany

The Home of Vailima: the factory in Apia