Fiji

Lako Mai Fiji beckons

DESCRIBED as Fiji’s most ambitious ever promotional event in Australia, Lako Mai Fiji is set to take Sydney and Australia by storm this month.

The four-day event to be held at the Darling Harbour exhibition centre is

inviting people from Fiji’s key source

market to “Come to Fiji” for business or pleasure or a bit of both.

From September 3 6 Fiji will show what it has to offer in investment, manufacturing, trade and tourism.

The idea for Lako Mai Fiji came out of the joint Fiji —Australia/Australia —Fiji business council meeting in 1990. The meeting felt the time was right to show Australia and the world that Fiji was now back on track and had a lot to offer, Lako Mai also wants to show Fiji-made products which are suitable for the Australian market.

To take this concept further the organisers are tapping into a current Fiji Visitors Bureau/Air Pacific Australian promotion Discover the Fiji You Don't Know.

Ross Addison of public relations firm Wilson Addison Ltd who put the promotion together said they want to show there is another side to Fiji than just sea and sand. The Fiji Police Band will lead a march to open the first day and will play at Darling Harbour. There will also be choir and meke (traditional dance) groups, fire walkers and a carver at the exhibition. There will be a media campaign, building up to the exhibition to attract as many people as possible.

Already journalists from financial publi cations in Australia have visited Fiji to gather information in anticipation of the Darling Harbour show.

Prizes such as Fiji holidays will be ipven away to give Lako Mai further attention.

By the second week of last month 54

Fiji and three Australian exhibitors had confirmed their participation. Organ isers say a few more can be expected.

Exhibitors from Fiji range from air lines and resorts to tinned food manufac turers and cooking pot makers.

So as the exhibition name says Lako Mai — come to Darling Harbour to see what is on offer and then lako mai Fiji.