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Boac

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We're "British

Airways" Now

(BOAC Supplement—Advertisement)

BOAC and BEA (British European lAirways) have been brought together to form one of the world’s biggest land most powerful airlines—British Airways. The name has been adopted by both and, says Mr David Nicolson, chairman of the British Airways Board: “We will be the world’s best airline.”

“We can better survive and prosper if we grow bigger, stronger, more flexible . . . more efficient and eco nomic certainly, but, especially, more [capable of winning a bigger share of the traffic and revenue. “The evidence clearly shows us that a unified British Airways will make more money in the coming years than its constituent parts would have done separately.”

I The recommendation to develop Britain’s leading airlines into an even stronger, fast-expanding competitive force is made in a report recently published by the British Airways Board and accepted by the British Government.

The Board believes that there will be substantial financial benefits from increased revenues and reduced cost levels by bringing the two airlines together.

The Board has set itself a target that will improve the separately fore cast results of the two airlines by about $2OO million in the first five years and by as much as $BO million a year thereafter.

By strengthening the financial posi tion of British Airways in this way, it says, the foundations are laid for an accelerated growth of business and thus the development of job oppor tunities. i And for the airline customer British Airways will be a world leader in service, reliability and good value.

The two corporations will remain separate divisions within the British Airways Group organisation estab lished last September. [ The common brand name British Airways is already being used—but in .addition to the names of BEA and BOAC. But when “British Airways” is sufficiently strongly established to stand on its own, the names BEA and BOAC will be discontinued.

The report comments: “BEA and BOAC have outstanding world-wide reputations. They have created a great loyalty from public and staff; the intention is to maintain the benefits which will derive from the continued use of these names for as long as it is necessary to do so.”

A new livery for aircraft is ex pected to be approved in the next few months when aircraft will be pro gressively repainted with the name British Airways.