Brokers Foresee Ready
p. 53 · Read in the full issue
Market For N.G. Tea
Leading tea brokers in Australia ex pect the tea produced in the Western Highlands of New Guinea to find a ready market, assuming it proves to be of the high quality predicted for it.
However, if the New Guinea tea fetches prices on a par with quality teas from other parts of the world, little of it will be sold in Australia —unless the New Guinea tea in terests begin an advertising campaign to "educate and pressure the public mto buying it".
"In Australia, we buy only low grade teas because the consumer won't pay the price for quality teas," a spokesman for one of the brokers, Harrison and Crossfield (ANZ) Ltd., told PIM. "The market in Australia for New Guinea quality teas would have to be made.
"On the other hand, there would be a ready market for such teas overseas—particularly in England and the United States, where the con sumption of tea per head is high, and people are prepared to pay for
quality."
The New Guinea tea-growers ex pect that some of their tea will be sold on the London auctions and that the rest will be sold to tea merchants, through brokers.