Free

To New Subscribers To

Rydge's Business Journal

THIS valuable 428-page book shows you how to write good persuasive letters—letters that will be received favourably, and will properly do the job for which they are intended. It also shows how a business can cor rectly and safely grant credit and effectively collect accounts without losing goodwill.

This is how a few leading com panies have commented on it: “One of the greatest business books”, “in dispensable to every organisation”, “wealth of information”.

Part I How to Write a Good Letter This Part consists of 27 chapters which deal with layout, techniques of expression, different writing styles, developing letter writing ability and dozens of other matters.

Part 2 Credit and Collection Control There are 37 chapters in this Part.

Every one is practical and all aspects of credit are completely covered. A most valuable working guide for every business.

LET us send you a copy of this outstanding book free. All you have to do is take out a year’s sub scription to Rydge’s Business Journal, Australia’s best read monthly business and financial magazine.

The annual subscription to Rydge’s is £3/15/-. Every month, for one year, you will receive (by post) Australia’s most valuable and practical business magazine and, as a special bonus, this outstanding 423-page book.

Here are some of the articles that have appeared in recent issues of Rydge’s • “How to Lead a Conference” • “Improving your Writing Ability” • Solving the Problem of Office Costs” • “Cop ing with the Impromptu Speech » “How to Write a Reference”

• “Pricing Practices that Work” • “A Salary Increase v Fringe Benefits” • “How to Reduce Adver tising Failures” • “Streamline your Stock Investment” • “A Course of Memory Development.”

Share Market Analysed Rydge’s readers are alerted (with remarkable accuracy) to future breaks in the share market as well as future rises. Shares are also recommended as being good buys. Here are some examples (the first figure is current market price, the one in brackets the market price when we recom mended it recently).

Burns Philp 72/6 (64/-) Business Equip. Hldgs.2l/3 (17/-) Mauri Bros. 17/10 (14/10) G. E. Crane 80/- (73/3) Aust. Chemicals 26/- (20/3) Frank O’Neill 11/- (8/3)

Subscriber's Year Book

A comprehensive Year Book is pre pared annually and sent free, ex clusively to Rydge’s subscribers, in May each year. It lists details about every public company in Australia.