In-flip Literature
p. 94 · Read in the full issue
Along with the post-war development of air transporta tion has arrived a new kind of “trade magazine Directed right at the customer as part gimmick, part-souvenir, part entertainment and part-instruc tion, each airline has developed its magazine along its own lines.
One of the youngest and one of the best is TEAL’s flight companion, “South Pacific”. It specialises in bold, bright coloured covers and factual articles and fiction angled to the countries that the airline serves —New Zealand, Australia, Fiji and Tahiti.
On the side of instruction, the airline pays its customers the compliment of believing that they are interested in where they are going, and how they are setting about it.
Some people may go into a trance between take-off and landing, but the majority will appreciate the clear approach maps of all the airports TEAL uses, which are a regular feature of the magazine.