Growth of Pacific Biscuit Company

This photograph (by R. Lane) shows part of the premises of the Pacific Biscuit Company, Rodwell Road, Suva, which have been enlarged and altered to take care of constantly expanding business. The building photographed Is one of a row of four, extending along Rodwell Road, and the biscuit-making section now has a floor area of 12,000 square feet.

This company is a subsidiary of Hackshalls, Limited, of Sydney, whose last balance sheet showed assets totalling £ IV4 millions. The business was estab lished in Suva in 1922. Mr. Malcolm M. Brodie became manager soon after wards, and the Pacific Biscuit Co. has grown to its present dimensions during his 33 years of management. It is one of the several healthy companies through which Australian corporations now own and direct most of Fiji’s economic structure.