Sydney Shop Windows

Coffee Planters in Sydney Shop Windows

Since the Sydney “Sun” made its investigation into Goroka Coffee (Holdings), Ltd., and printed the result (see page 160, this issue), there has been no more lavish double-spread advertising by the company in the “Sunday Sun- Herald”. Most of the Sydney ad vertising is confined to a window display in the Churchill Coffee Shop in Pitt Street.

And that is interesting in itself.

Along with some green and some roasted coffee (in Trobriand Islands wooden platters) and a grass skirt for a bit of local colour, there is a group of photographs taken in NG Highlands coffee plantations, etc.

One of the photographs is of Mr. Jim Leahy, veteran coffee planter of Goroka, delving into a bin of coffee beans, with a rotary coffee dryer for background. Else where in the window there is a small card indicating that the coffee came from Kinjibi Planta tion. The inference is that every thing else does, too. (People who are interested in investing in Goroka Coffee (Holdings), Ltd., are asked to contact Mr. F. Powell (address given) or to inquire at the coffee shop).

We do not know if Mr. Leahy knows or approves of his being used like this to sell the produce of another plantation; but it seems extremely unlikely.

Another of the photos on display in the shop window is of Mr. Jerry Pentland. also a well-known coffee planter in the NG Highlands.

This use of other peoples’ names, carrying with it the inference that the venture has their support, was the very point upon which PIM first crossed swords with Mr.

Powell when he started off with his Arabica coffee company.