New Department Store In Western Samoa

For Morris Hedstrom Ltd.

Apia, Jan. 29.

A WELCOME and pleasing change in the outward appearance of Apia’s beach, and especially the neighbourhood of the Custom House, took place when Morris Hedstrom Ltd.’s new business premises at Matafele, Apia, were opened last week, and the various departments of the big firm were transferred from the old out-of-date building to the modern concrete, new building.

The new two-storeyed building is situated opposite the Custom House, and thus gives newly-arriving visitors to Apia the first pleasant impression of Samoa’s capital.

On the ground floor of the roomy and airy building are situated the drapery, hardware and grocery departments- in

addition to which, as a novelty to Apia, there will be established a pharmacy de partment and dispensary. The Company’s offices, with up-to-date office equipment and large counters, are upstairs, and are provided with ample skylights, large windows and good ventilation, The previously-built cocoa and copra sheds of the firm, bulk sheds, timber sheds and bakery, are all close to the main building, so as to facilitate the business activities of the firm, The new store which has cost approximately £lOO,OOO, is the most modern and up to date business establishment in Apia. The contractors— who have done a praiseworthy and creditable job—were Messrs. Fletchers (SS), Ltd.

Messrs. Morris Hedstrom Ltd.—Superflash photo.