The news magazine of the South Pacific · since 1930

Pacific Islands Monthly, 18 July 1947Vol. XVII, No. 12

"Pim" Celebrates

p. 10 · Read in the full issue

17Th Birthday

By Move Into North Pacific and Indonesia

WITH this issue, the Pacific Islands Monthly completes 17 years of continuous monthly publication; and it attains its largest size in 17 years— namely, 88 pages.

Started modestly in August, 1930, the PIM has grown in size and circu lation ever since, except during the war-shadowed period between 1940 and 1945.

The PIM now is an accepted in stitution in every Pacific Territory south of the Equator.

Owing to World War 11. condi tions in the Pacific have changed.

There is a much closer community of interest, now, between the South Pacific countries and the North Pacific, because the Micronesian archipelagoes have changed from Japanese to American control. There also are closer ties between the South Pacific and Indonesia, because Australia is supplying to Indonesia so many commodities which previously came from Europe and Japan.

AS a result, there is a growing de demand for the Pacific Islands Monthly in the North Pacific and Indonesia.

Preparations now are Toeing made to divide the monthly issue of the “ PIM ” into three sections — namely, the main, or South Pacific Edition, which will appear much as it is at present; the north Pacific {or American) Edition, which will cir culate through Honolulu , in Hawaii, Marshall, Caroline and Mariana Islands, Guam, and the Philippines; arid the Indonesian Edition, which will be distributed from Sydney, through Netherlands Indies, Malaya.

Singapore, Burma, Siam, Borneo and Hong Kong.

All advertisements, of course, will go through all Editions.

The publication of the PIM, in Editions, will commence within the next three or four months.

OWING to the world-wide shortage of paper, we are compelled still to print the PIM largely upon news print—for which we are now paying more than we paid in 1939 for good qua ity printing-paper. We like news print no more than do our readers, and we shall abandon the use of it just as soon as supplies of good paper become available.

The success of the “Pacific Islands Monthlyand its usefulness, are due in a large measure to the consistent support it has received over the years from leading Australian and Pacific advertisers. We are glad to think that the extension of the journal into new fields, in North Pacific and Indonesia, should materially assist in the development of Australian over seas trade.