Expands

W. M. Reid Ltd.

Pacific Exporter’s Business Expands

Jp'OUNDED in 1931 by an energetic businessman with his wife as secre tary, the firm of W. M. Reid, Pacific Is lands exporter, has grown amazingly in five years. Originally concerned only

with the Sydney-Tahiti trade, the busi ness now embraces almost every group in the South Seas.

For its further progress it was decided In June to form a limited liability com pany, under the designation of W. M. Reid Limited. Mr. Reid is now chairman of directors, and the firm still has the bene fit of the exceptional ability of Mrs. Reid, in an executive capacity. Mr. H. Van Dugteren, who has had considerable ex perience in Java and the East, has been appointed managing director.

To inaugurate the new regime and give an opportunity of congratulating the new managing director, Mr. and Mrs. Reid entertained their staff at their delightful Springwood home on June 21. Mr. Reid spoke of the change that had been made in the constitution of the firm, and ex pressed his appreciation of the loyal assistance of the employees.

One of the first commissions to be filled by the new firm was the securing of a fighting cock for a client in Tahiti. The world over, July 14 is a day of rejoicing for Frenchmen, and Mr. Fred Haereaaroa, of Papeete, requested Mr. Reid to send over a bird to take part in the cock fighting sports to be held on* that date.

By the Makura from Sydney on July 2, a gamecock was shipped to find death or glory in the arena on July 14, when the battles were to take place before a big crowd at the racecourse. Last year, Mr.

Reid sent across a Sydney bird of game breed which fought its way to the cham pionship. Mr. Haereaaroa, by last mail, asked him to ship across another bird capable of beating the present champion.

There was a hurried search in Sydney for a likely-looking contender, before Mr.

Reid found a wiry bird with fire in his flashing eyes.

Mr. W. M. Reid