The news magazine of the South Pacific · since 1930

Pacific Islands Monthly, 20 April 1934Vol. IV, No. 9

"Banana Coffee"!

p. 8 · Read in the full issue

According to the “Sydney Morning Herald,” that excellent institution known as the Hawkesbury Agricultural College has been experimenting with the manu facture of “banana coffee”.

No one can have the slightest objection to investigation along such lines. Any thing which tends to increase the con sumption of bananas is admirable. But the use of the term “coffee” certainly is to be deplored. It is not only a stupid way of describing a new process, but it is also totally misleading and is likely to damage the legitimate coffee industry.

If the College is trying to popularise a new commodity and a new term, the coffee interests should be promptly up in arms to prevent this improper attempt to make use of a name that belongs es sentially to them.