Progressive Firm Caters for Is

lands Ice Cream Trade.

Established in Melbourne five years ago, the National Cake Cone Co has grown steadily, owing to the excellence of its products Owing to the large demand in New South Males the Company extended its operations and erected a factory in Sydney. .

Originally ice cream cones of one size only were manufactured, known as Cupid Cones; but to meet the demand a smaller cone known as the Baby Cupid is made now. Last year a further addition to the Company’s products was made, and has proved a best seller. This is the Cupid Cream Cake, a delicacy somewhat ot the size of a pack of cards (actually 3in. x 2½in. x ¾in.) but distinct from an ice cream sandwich in that it is open on one side only, being closed on three sides and sells at the same price as the Cupid Cone.

Ice cream servers in the latest design are supplied by this up-to-date firm, incorporating the automatic cone server, and the cream cake server. The latter server was specially de signed for filling Cupid Cream Cakes. Attractive show cards and novelty cone carrying fans and palettes are distributed free to the firm’s cus tomers, thereby assisting sales materially.

Orders are now received from all over Aus tralia. New Zealand, Dutch East Indies, and from many islands in the Pacific, including Fiji, Papua aiid New Guinea. Special carton pack ing has been evolved for the tropics, ensuring safety in transit and perfect protection of the freshness and crispness for which Cupid Cake Cones are famous.

Supplies are available in most instances from leading island firms, but where not otherwise procurable, trade enquiries may be addressed to National Cake Cone Company, 52-56 Shepherd Street, Sydney, or 289-91 Coventry Street, South Melbourne.