Our New Face

PIM has a new four-colour cover this month. This reminds us that when PIM was founded by Mr. R.. W. Robson in August, 1930, his idea was to have a cover like the one reproduced at left. The production of this cover involved three runs through the press to print in red, yellow and blue, and thereby produce a whole range of other colours, including black. However, technical reasons forbade this until December, 1931, and the first 16 issues of PIM were in newspaper format.

Then, because of the high

cost of producing a colour cover in the depths of the depression, the colour idea was dropped after only two issues, and a cover in green and black was adopted, with a black and white photo graph. This lasted in various guises until December, 1960, when we changed the cover’s design and began changing the basic colour of the cover from month to month.

Now, after 36 years, we seem to be back to where Mr. Robson intended to start —only much more glamorously! We’ll be bringing you the South Seas in the same full colour from now on.