The news magazine of the South Pacific · since 1930

Pacific Islands Monthly, 1 July 1961Vol. XXXI, No. 12

Australian Beer

p. 41 · Read in the full issue

Everybody Likes

Australia is a leading brewer beer, and exports 1.5 million lons of it a year to 26

mtries, including New Cate

na and Fiji. The clear, light

oured beer has become a

our it e of discriminating drink

throughout the world.

JSTRALIAN beer is popular at home, too. Each year, accord to the official statistics, the age consumption for the itry’s population of more than 10 ion is 23 gallons a head—a figure has almost doubled since 1939. otal annual consumption in Aus a is 221,000,000 gallons, which s Australians third in the world umption list to Belgium and le Australian beer drinker makes ery large contribution to his itry’s finances because he pays Treasury nearly £lO2 million a in customs and excise duties, le brewing industry itself is a employer of labour, with 6,000 :ers in 27 breweries who earn ' than £4.8 million a year and uce ale, beer and stout to the i of £32.8 million, jstralia’s breweries, with a capi nvestment of £22.4 million, use million worth of raw materials ir —mainly malt, hops and sugar, alt is made from the best Aus n barley, and hops from the of the southern States and the 1 of Tasmania are well-known heir brewing qualities, istralian brewers believe that the larity of their product both at : and abroad is due to the fact it is a Continental-type beer brew masters at most Australian jries are either Germans or de ants of German specialists), an average strength and alco content of 8.75 per cent,

s highly-developed Australian

try possesses the world’s latest ng machinery and techniques, permit a unique, almost com brewing-out of the malt, hops ugar into alcohol. ’ purity and softness of Aus i water is also considered to be factor in the taste and texture istralian beer.