Big Australian
p. 23 · Read in the full issue
Trade Drive
Australia is planning a big campaign to woo South Pacific Islands trade. The Australian Minister for Trade is expected to make a detailed announce ment about December 20.
This will be the first time that Australia has directed its trade promotion specifically to the Islands.
A Government trade mission comprising 20 representatives of manufacturers, exporters, and bankers will visit New Caledonia, Fiji, Tonga and Samoa next June and July, to help businessmen study problems and conditions of these markets at first-hand.
The mission, which will spend at least a week of its time in Fiji, will push a wide range of industrial products and foodstuffs. It will be sponsored by the Australian Junior Chamber of Commerce, and organised by the Central Square ( Sydney ) branch of the Chamber, in co-operation with the Commonwealth De partment of Trade.
The mission will be backed by a big publicity campaign aimed at getting the Islands to “Buy Australian”.