The news magazine of the South Pacific · since 1930

Pacific Islands Monthly, 1 June 1956Vol. XXVI, No.11

Big Profits

p. 21 · Read in the full issue

New Guinea’s Beer Makes Big Profits

NOT many people took Joe Bourke seriously when, some ten years ago, he argued that a brewery established in beer drinking New Guinea might pay well. But he kept plugging his plan; and ultimately he, and his friend Yeomans, and two or three others, established the South Pacific Brewery Ltd., in Port Moresby.

In the year ended February 29, the Co. made £31,313 profit after providing just under £lO,OOO for depreciation. And it is a country free of income tax.

Majority of shares are now held by a Malayan brewing com pany.

Most of P-NG’s seasoned beer drinkers now drink the South Pacific brew, and its quality has won it legular customers even in Queens land.

There are breweries now in Papua-New Guinea, New Caledonia and Tahiti. One or two people in Fiji have been giving the situation there a lot of thought. Fiji already imports much beer from Australia and New Zealand; and Indians and Fijians (both communities increas ing steadily in numbers) are

increasingly becoming beer-drinkers.

Second Cigarette Factory

For Suva

Fiji may not have a brewery, but it now has two cigarette factories —W. D. &H. O. Wills, which pro duces “Star” cigarettes was estab lished there last year; and now Carreras Ltd., whose cigarettes will be known as “Crown” brand.