"Camohe"

The Where And Why Of

SINCE the financial alliance be tween W. R. Carpenter & Co.

Ltd. and Morris Hedstrom Ltd. was completed early this year, a few people have shown curiosity regard ing the word CAMOHE, which is the registered cable address of W. R.

Carpenter & Co. Ltd. —and has been for at least 30 years.

It has been noted that the word is formed of the first two letters of Carpenter, Morris and Hedstrom.

That seems quite in order now; but why was the combination of letters chosen away back in the Twen:ies?

Prescience, or accident, or luck, or what?

The explanation seems to be in the facts that the founder of the Carpenter organisation, the late Sir Walter Carpenter, was a merchant trading in Fiji (in Levuka) in the early part of this century; that he came frequently into contact with the late Mr. Morris and the lace Sir Maynard Hedstrom; that there were occasions, then, when Walter Carpenter seriously thought of join ing up with the then young Morris Hedstrom firm; and that he must always have had the thought of an alliance in his mind, because it was he who chose the word CAMOHE as his code address when he laid the foundations of the Carpenter

empire late in the World War I period.

He did not live to see the culmin ation of his hopes. But he was adequately represented in the dis cussions, which brought about the alliance, by his elder son, Mr. R. B.

Carpenter, the present Chairman of the Carpenter group.

H The head of the famous Cole firm of publishers, speaking oven ABC in Australia in March, , that we soon would see a new b by Mr. Harold Gatty, of SE entitled Let Nature Be Your Gu Mr. Collins said that Gatty’s v time production, The Raft Book, , three-quarters of a million copiei