Where Honesty Is
p. 171 · Read in the full issue
What Inspection of 25 Years' Advertisements Has Shown
The Best Policy
A GLANCE over PIM advertise r\ merits, covering 25 years, dis closes some interesting features.
Dne is the way in which Australian bod producers have consistently reld their market in the wides pread Territories of the South *acific.
For example, Messrs. Mcllrath leading Sydney distributors of roceries), Arnotts (Sydney manu acturers of some famous lines of iscuits), and Wills —manufacturers f something which Islands people egard as being as important as Dodstuffs —namely, cigarettes—have ivertised their lines regularly for 25 ears.
That means that, despite tough impetition from overseas, these ig companies hold their market, hey are under a marked exchange isadvantage, inasmuch as Aus alia does not buy from the ilands, in money terms, one tithe : what she sells.
The explanation seems to lie in phrase made hackneyed by re jtitive use, but still expressing the mdamental of sound trading— imely, quality and service. Famous d firms like those named above — id there are many others —built ieir names around the quality of .eir goods and the honesty of their ading. They go to remarkable ngths in seeing that the goods :spatched are of the quality the lands customer expected when he 'ote the order; and they almost 11 over backwards in their readi es to remedy service or replace ods complained of. They have en robbed, in this way, many nes, but they accept that as a •rmal risk. The proof of their licy is seen in the fact that, after many years’ trading, they are in sasingly in the Islands business, d accepted as public institutions. rhe foundation stone of the acher and Vocational Training >llege near Honiara, BSIP, was d by the retiring High Com ssioner for the Western Pacific ir Robert Stanley) on June 22. e capital cost of the building and npment is being met from UK lonia 1 Development and Welfare ids.
Ueki of Mapusaga, spear fishing Nuuuli village, Eastern Samoa, s swept to sea and drowned late ty. A government launch un jcessfully searched the area. The leased was a native of Niue and.