The news magazine of the South Pacific · since 1930

Pacific Islands Monthly, 1 February 1953Vol. XXIII, No. 7

Moresby Beer “Too Dear’

p. 56 · Read in the full issue

In Rabaul!

(From Our Own Correspondent)

Rabaul, Jan. 25.

“/'IOOD stuff, light and tangy VJ right for this climate but to( dear for me,” is Rabau opinion after sampling South Pacifii lager in local hotels at 4/6 a bottli (although newspaper advertise ments quote it as £l/13/9 a dozen) Inquiries from the publicai elicited the fact that only a tokei shipment has been sent across bu the cost of the three dozen bottle allocated to him was such that th addition of a reasonable margii (much smaller than that obtainei on Victorian or foreign brands meant that he could not sell it fo less than 4/6 a bottle.

“Rabaul is the only place in th world,” he declared heatedly, “wher publicans are forced to buy thei beer through grocers. The Soutl Pacific Brewery made no attempt t find out whether Rabaul hotel wanted their beer and how mud of it. They will not supply it direci I fail to see why we should not b able to sell Moresby beer as chea; or cheaper than we do the Victoria: brands. We can sell Dutch beer a 3/9 a bottle and that comes vi Hongkong, which means tranship ping. Moresby beer, at present, i too dear to sell here.”