Shape
p. 15 · Read in the full issue
Why The PIM Is In A New Shape
A few readers, who apparently did not see the formal announce ment in July, have asked the reason for the appearance of the Pacific Islands Monthly in a smaller size.
Actually, there are more pages in the journal, now, but the size of the page is smaller. The net result is a saving in the use of paper, and in factory operations.
The paper which, in 1939, could be bought for less than 3d. per pound, now costs close to 2/per pound. All other costs have increased enormously.
By making economies in the directions indicated, we have avoided, for the moment any increase in our subscription and advertising rates. The lunatic spiral of inflation is still gov erning our economy, however, and we fear that, before long, we shall be forced to raise our rates, like all other manufacturers.