Apia Radio Now Part Of

Samoan Life

From Our Own Correspondent APIA, August 11.

Broadcasting has become very popular in Samoa and the Samoans not only are eager listeners to the broadcasts of the Apia Broadcasting Station (2 AP) on four evenings a week, but the many bands, schools, choirs and soloists are ardent contributors to the programme of the station.

Under the management of Mr. E. E.

Lloyd, and his assistant, Mr. E. Stehlin, the station has rapidly become popular.

Each Saturday evening there is a broad cast by the High Commissioner; on Mon day the two Fautua give broadcasts in Samoan; there are also occasional broad casts by the Chief Medical Officer, by Nursing Sisters, by Samoan Native Medical Practitioners and by Samoan Faipule and Legislative Councillors. Morn ing sessions cover educational broadcasts in Samoan by Samoan teachers. On Sunday evenings church services are broadcast.

The broadcasting scheme has quickly become a popular public institution in Western Samoa and is performing a useful and increasingly valuable service by bringing the people in the outside districts of Upolu and Savaii into touch with Apia, and bringing the Samoan and European population into touch with the outside world.